The Most Intelligent Selection - Gold Coast
Join me on the rollercoaster of challenges and successes as told by my guests on the sunny Gold Coast. Their challenges range from mild to truly unthinkable, but their mindset, strength, and ultimate successes, leave me, and I hope you, in awe.
The Most Intelligent Selection - Gold Coast
Same Same but Different - The Origin Story of Same Same Water
Same Same but Different - The Origin Story of Same Same Water
I feel cooler just by association.
In this episode of the Most Intelligent Selection podcast, Charlie and Ava discuss the journey of founding Same Same Water, an Australian sustainable water brand. Charlie shares the transition from his family's milk distribution business to water, the challenges they faced, and the marketing strategies they employ. Ava talks about the creative approaches in marketing and content creation for the brand, including collaborations and community involvement. They delve into the importance of sustainability, the dynamics of their partnership, and their ambitious plans for the future.
00:28 The Origin Story of Same Same Water
01:29 Marketing and Sustainability Challenges
03:54 Business Strategies and Social Media
10:39 Creative Collaborations and Community Building
15:10 Personal Challenges and Growth
22:57 Organic Growth on Instagram
23:27 Design Inspiration and Brand Identity
24:12 Simplicity in Product and Pricing
24:55 Trade Show Insights and Market Position
25:52 Aluminium Bottles and Sustainability
26:52 Challenges and Future of the Water Industry
30:25 Building a Lifestyle Brand
31:58 Entrepreneurial Advice and Personal Stories
39:05 Future Products and Final Thoughts
https://samesame.au/
https://www.instagram.com/samesamesupply/